With projects spanning creative development, events, digital, community building, film, art and architecture, and clients including Nike, Ann Taylor, DKNY and Dos Equis it’s no surprise that the creative agency ALLDAYEVERYDAY in NYC doesn’t have the time or desire to manage a custom deployment platform capable of meeting the needs of these international brands.
“The developer productivity of Ruby and the deployment and scaling ease of Heroku allow us to go from concept to production in the shortest time possible. We want to be known for the quality, creativity and immersion of our brand experiences. Heroku lets us focus our efforts 100% on this differentiation.”
Large brands can generate an immense amount of marketing buzz and traffic which has the adverse effect of crippling digital assets at the very moment they’re needed most. Heroku’s robust architecture and provisioning enables ALLDAYEVERYDAY to respond to these bursts by instantly increasing capacity at the layer it’s most needed.
“A campaign is only as valuable as the underlying application’s ability to meet the demand that these campaigns generate. Being able to dial the application capacity up and down on as-needed basis means that Heroku is the perfect place to host applications developed for our nationally recognized clients and handle the incredibly variable nature of traffic that these campaigns generate.”
Productizing the Experience
With the proliferation of real time information streams, micro-blogging and camera-enabled devices, brands around the world are incorporating real-time photo and video sharing into their campaigns. After producing a couple of real-time photo sharing applications, ALLDAYEVERYDAY created Live!, a mobile photo and video sharing product focused on live uploading and direct engagement with brand users.
“We currently deploy a new instance of Live! for each client. Heroku’s platform guarantees us reliable, identical runtime environments for each instance, which makes issue-tracking across instances methodical and easy. Heroku’s git-based deployment workflow helps keep our code fragment-free and focus on what we really love: finishing new features and deploying them to all our apps at once.”
Brands are able to leverage Live! to create an engaging experience that feels both natural and fun to their consumers. Having such a differentiating product that can be reliably provisioned allows ALLDAYEVERYDAY to quickly and efficiently win projects and establish new campaigns in less time than their competitors.